The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here.

• 1. Platforms: Know best video types for websites, social media, and YouTube.
• 2. Content & Style: Your first question should always be “Why is this a video?”
• 3. Length: Create video collections so viewers can easily find more.
• 4. Programming: Video headline should tell viewers why they should watch.
• 5. Earning Revenue: Ensure video content is longer than advertisements.