The growth of over-the-top (OTT) platforms is skyrocketing, with 15-20 million people expected to join the ranks of OTT viewers by 2022, while pay TV sheds nearly as many. OTT captures prime audiences – younger viewers with greater receptiveness to advertising if it brings them the content they want. CNN Newsource has delved into the…
Podcasting has seen rapid growth in recent years, with about one-third of the U.S. population listening on a regular basis. Advertisers have flocked to this medium, as listeners tend to be younger, more educated and have higher incomes than the general population. It makes sense for local news providers to consider extending their brands and…
Mobile alerts can be powerful drivers for user engagement…or a quick way to annoy your audience. In this quick infograph, we have compiled simple rules-of-thumb to help you navigate the choices you should consider before publishing mobile alerts.
Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics. This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…
At CNN Newsource, we invest in staying ahead of the big issues that impact the business of news and we share our findings with you, our affiliates. Join us to take a scan of the current landscape for digital advertising models especially those relevant to news publishers. Using a combination of third-party research, case studies…
Bring virtual reality (VR) storytelling into newsrooms of any size: Choose the right gear & setting up the shot. “VR is a rapidly changing space, much more than traditional digital. Be ready to pivot and have a sense of exploration and discovery in trying things. Get comfortable with experimenting.” –Lucas Miré, Product Manager, CNN Mobile…
Virtual Reality (VR) Can Help Your Local News Coverage Stand Out. “From manufacturing to media to retail, (virtual reality) VR is cutting across a lot of industries. News organizations shouldn’t be too far behind.” –Lucas Miré, Product Manager, CNN Mobile Apps
Camila Bernal joins CNN Newsource as a bilingual national correspondent based in Washington, D.C. Bernal will deliver live English and Spanish language reports and digital content for CNN Newsource’s 1,000+ local news partners.
Due to popular demand, we have updated our 2015 list of top tools for social newsgathering. Classic apps like Dataminr remain high on our digital team’s favorite tools, while several new services like Wayin have since become must-have tools. Click on image for the infograph.
This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news. Appealing to millennials is key to the long-term success of news organizations. They outnumber baby boomers already, and their influence will only grow in the years to come. This post will…
