x

Who is The Modern News Consumer?

By | Attracting Audiences , Industry Insights | No Comments

This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news.  In 2015, millennials surpassed baby boomers as the largest generation in the United States. The impact of this development will reach every corner of American society. Local news producers will need…

Read More

How to Capture the Modern News Consumer

By | Attracting Audiences , Best Practices , Content Creation , Digital Media , Industry Insights | No Comments

CNN Newsource is pleased to share insight into how local news partners can capture attention of the modern news consumer. In this three-part series, we look at current statistics and trends regarding today’s news consumption behaviors, discuss leading and upcoming publishing channels, and conclude with a must-read section filled with best practices and tips culled…

Read More

“Just Scratching the Surface”: CNN’s Greg Agvent on Potential of “Drone Journalism”

By | Content Creation , Industry Insights , Newsource Technology Update | No Comments

At the recent UAS Midwest Conference in Dayton, OH, Tristan Navera of the Dayton Business Journal caught up with Greg Agvent, CNN’s Senior Director of News Operations about the potential uses of drones in newsgathering. In the interview, Agvent shared some of the ways of how CNN used drone footage to enhance its news coverage. Read the whole…

Read More

Insights: Monetizing Digital Content for News Publishers

By | Digital Media , Industry Insights , Monetization , Video | No Comments

Building a digital audience is at the forefront of any news publisher’s mind. Great content always wins, but that’s just half the story: do you have a strategy to capitalize on that great content and traffic? In our latest thought leadership piece, “Digital Content Monetization“, we delve into the world of digital news publishing, and…

Read More

Turner is First to Apply Watson Technology to Broadcast Advertising Sales

By | Ad Sales , Newsource Technology Update , Video | No Comments

Turner is continuing to invest in resources that allow agencies and marketers to have access to powerful insights resulting in stronger business outcomes. As part of that effort, today it was announced that Turner Incite, the company’s core intelligence platform for advertising sales, is now fueled by the specific advertising sales technologies of the IBM…

Read More

Tips for Media Sales: “Social Selling” using LinkedIn

By | Attracting Audiences , Industry Insights | No Comments

Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies…

Read More