Podcasting has seen rapid growth in recent years, with about one-third of the U.S. population listening on a regular basis. Advertisers have flocked to this medium, as listeners tend to be younger, more educated and have higher incomes than the general population. It makes sense for local news providers to consider extending their brands and…
Mobile alerts can be powerful drivers for user engagement…or a quick way to annoy your audience. In this quick infograph, we have compiled simple rules-of-thumb to help you navigate the choices you should consider before publishing mobile alerts.
Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics. This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…
At CNN Newsource, we invest in staying ahead of the big issues that impact the business of news and we share our findings with you, our affiliates. Join us to take a scan of the current landscape for digital advertising models especially those relevant to news publishers. Using a combination of third-party research, case studies…
Bring virtual reality (VR) storytelling into newsrooms of any size: Choose the right gear & setting up the shot. “VR is a rapidly changing space, much more than traditional digital. Be ready to pivot and have a sense of exploration and discovery in trying things. Get comfortable with experimenting.” –Lucas Miré, Product Manager, CNN Mobile…
Virtual Reality (VR) Can Help Your Local News Coverage Stand Out. “From manufacturing to media to retail, (virtual reality) VR is cutting across a lot of industries. News organizations shouldn’t be too far behind.” –Lucas Miré, Product Manager, CNN Mobile Apps
CNN Newsource is pleased to share insight into how local news partners can capture attention of the modern news consumer. In this three-part series, we look at current statistics and trends regarding today’s news consumption behaviors, discuss leading and upcoming publishing channels, and conclude with a must-read section filled with best practices and tips culled…
Are you up to speed on the best tools and apps to help you produce news, even (especially) while in the field? CNN Newsource chatted with our colleagues, CNN photojournalist Jake Carpenter and CNN news producer AnneClaire Stapleton, about their favorite tools, and created this handy infograph just for you.
Sure, we now know that more and more people are getting their news through digital platforms: web, mobile, even social channels. That’s old news. The next frontier is the format in which you present the news. Consider this: more than 6 in 10 U.S. adults now watch videos online and roughly half of those –…
Search engine optimization isn’t just for promoting goods and services anymore. Research shows that roughly half of Americans say they get their news from search engines. Good SEO strategies can help push your content to the top of the heap, driving more traffic. Own your keywords by delivering exactly what users are looking for,when they are looking for it. CNN Newsource shares…
