Local news is one of the most popular genres on Free Ad-Supported Streaming Television (FAST) services. With FAST rapidly growing in audience and revenue, it represents a new revenue source and opportunity to reach wider audiences. In this piece, we explore the evolution of FAST, trends driving its growth, the FAST channel landscape, benefits and…
With hopes it will be helpful for our local news partners (you!), CNN Newsource is sharing best practices to leverage web-based tools for relationship-building with audiences, ultimately driving viewers to your content.
The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here. 1. Platforms: Know best video types for websites, social media, and YouTube. 2. Content…
Mobile alerts can be powerful drivers for user engagement…or a quick way to annoy your audience. In this quick infograph, we have compiled simple rules-of-thumb to help you navigate the choices you should consider before publishing mobile alerts.
Due to popular demand, we have updated our 2015 list of top tools for social newsgathering. Classic apps like Dataminr remain high on our digital team’s favorite tools, while several new services like Wayin have since become must-have tools. Click on image for the infograph.
Tried-and-True Social Media Tips That Drive Clicks and Increase Engagement What types of hashtags are more popular with followers? Think only stories with videos and photos get “shared” and “liked”? What about headlines: better to be specific or ambiguous? Step up your social game with these 15 proven ideas that drive more clicks and engagement…
The following series, News in a Mobile World, is designed to provide our local news partners with thought-starters, ideas and perspectives on the mobile news landscape. Some news organizations are mobile ninjas; others have just begun to dip their toes in the water. Regardless, our hope is that this series proves useful in providing thought-provoking questions…
Twitter can be a newsroom’s most powerful weapon for information discovery, powerful reporting and audience engagement. Check out a few best practices CNN has learned along the way. Click here to download.
