The term “news desert” was coined to label the growing swaths of the country that lack local news coverage. These deserts have been expanding as newspapers and other media outlets across the U.S. have struggled to stay afloat. Residents in more than half of U.S. counties have no, or very limited, access to a reliable…
Local news is one of the most popular genres on Free Ad-Supported Streaming Television (FAST) services. With FAST rapidly growing in audience, it represents a new revenue source and opportunity to reach wider audiences. In this piece, we explore common questions, benefits, best practices, and considerations for FAST. We also discuss how to get started…
Local news is one of the most popular genres on Free Ad-Supported Streaming Television (FAST) services. With FAST rapidly growing in audience and revenue, it represents a new revenue source and opportunity to reach wider audiences. In this piece, we explore the evolution of FAST, trends driving its growth, the FAST channel landscape, benefits and…
Facebook has evolved into Meta, the largest social network platform in the world with an expanding portfolio of products and services. How should today’s Meta be leveraged by journalists, and which of its offerings should be given the most time and attention?
Did you know TikTok’s website was visited last year more often than Google?! We took a look at the evolution of TikTok, how news brands are embracing it, and ways to include it in your multi-platform strategy. We also explored user engagement best practices for the social platform.
A quarter into the year, historic events are in no short supply. Already, 2023 news coverage includes the War in Ukraine, TikTok controversy, spy balloons, extreme weather, and numerous school shootings. As we move farther into the year, reflecting on events that shaped where we are now may shed light on where we’re going with…
In this piece, we’ll take a look at the relationship between journalism and independent platforms — past and present. We’ll also look at a few Twitter alternatives and discuss best practices for journalism on these platforms.
To thrive in today’s digital world, news organizations must understand how users find, read, view, skim, listen, and otherwise consume news productions. Human-centered design is a concept that puts human beings and their goals, wants, and needs at the center of the product design process. In this piece, we explore themes and what you should…
We’re in for an active storm season this year. In fact, 2022 is predicted to be the seventh consecutive above-average hurricane season. Local news providers have a unique opportunity to help communities endure severe weather. Effectively planning and preparing your team are critical. There are things to remember in route and on the scene of…
Is 5G changing things for news organizations? YES! 5G takes transmission speed to a new level, along with the probability of transforming consumer behavior and expectations.
