Archival audio can transport audiences to a DOwnload the moment in history and convey how you want audiences to feel. Sound bites from interviews, man on the street testimonials, and event sounds create an immersive listening experience. Check out the full story.
In this third installment in our series on affordable ways to increase web traffic to your site, we dig into tools to raise publisher visibility online. After all, visibility isn’t only about improving where your news stories appear on a search engine results page — there’s more to it! Check out all three installments: A…
With hopes it will be helpful for our local news partners (you!), CNN Newsource is sharing best practices to leverage web-based tools for relationship-building with audiences, ultimately driving viewers to your content.
Advertisers have shifted to digital platforms because they can leverage web browser coding called third-party cookies to target customers with highly relevant ads, measure ad campaign success, and adjust marketing spend in real-time. That’s all about to change.
The first generation of truly digital natives is expanding, accounting for 40 percent of global consumers. News organizations are working to remain relevant amid the distractions of digital media. We examined Generation Z and how to appeal to this emerging audience.
With hopes that it could benefit others, we thought it might be helpful to share experiences during this time of prevalent telework. Reflecting on the past months, CNN Newsource team members share insight into what did and didn’t work during the shift to remote newsrooms. View below or click here for the PDF version.
The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here. 1. Platforms: Know best video types for websites, social media, and YouTube. 2. Content…
The growth of over-the-top (OTT) platforms is skyrocketing, with 15-20 million people expected to join the ranks of OTT viewers by 2022, while pay TV sheds nearly as many. OTT captures prime audiences – younger viewers with greater receptiveness to advertising if it brings them the content they want. CNN Newsource has delved into the…
Podcasting has seen rapid growth in recent years, with about one-third of the U.S. population listening on a regular basis. Advertisers have flocked to this medium, as listeners tend to be younger, more educated and have higher incomes than the general population. It makes sense for local news providers to consider extending their brands and…
Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics. This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…
