As part of CNN Newsource’s ongoing series of thought leadership designed to help our affiliates expand their audience reach on digital platforms, we bring you another post in our SEO Series.
Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies…
Sure, we now know that more and more people are getting their news through digital platforms: web, mobile, even social channels. That’s old news. The next frontier is the format in which you present the news. Consider this: more than 6 in 10 U.S. adults now watch videos online and roughly half of those –…
Sure, you watch your Twitter feed like a hawk as part of your daily newsgathering scan. Same goes for scanning Facebook, maybe even Instagram and the like. Using social platforms for newsgathering is now a common, even essential, practice in newsrooms everywhere. But with literally hundreds of social networks and apps out there, how to…
There is a lot of buzz about “drones”, properly known as Unmanned Aerial Systems (UAS), and how they might play a role in many aspects of daily life. From hobbyists and tech geeks enamored with the newest fangled gadgetry, to online retailers possibly delivering books and CDs to their customers in a jiffy, to international…
– By Dan Perry, SEO Director, Turner Broadcasting Systems Google will be rolling out a new mobile-friendly algorithm on April 21st. This algorithm will be measuring whether or not content is mobile-friendly on a page-by-page basis as part of Google’s search engine ranking signal, meaning it’s important to ensure that all of your site sections…
The advent of blended search results, known as “universal search” in Google, has produced listings that now contain various types of media beyond traditional website, including images, videos, news, blogs and products. With blended search, engines can provide even more visually appealing and relevant results. Some of the most noticeable blended search results are videos.…
We now know that more and more people are getting their news through digital platforms. That’s old news. The next frontier is the format in which you present the news. The explosion in online video viewing habits demands that news producers quickly get versed about optimal ways to program news videos for the digital audience, and equally importantly, how to…
Search engine optimization isn’t just for promoting goods and services anymore. Research shows that roughly half of Americans say they get their news from search engines. Good SEO strategies can help push your content to the top of the heap, driving more traffic. Own your keywords by delivering exactly what users are looking for,when they are looking for it. CNN Newsource shares…
Ready to run a killer social media campaign? CNN Newsource has developed a 12-step planning checklist to help your social team do just that. Practical and chockful of useful tips, this list was compiled from CNN’s own successful experiences with numerous social media campaigns to engage our viewers and readers. Use this each and every…
