The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here. 1. Platforms: Know best video types for websites, social media, and YouTube. 2. Content…
The growth of over-the-top (OTT) platforms is skyrocketing, with 15-20 million people expected to join the ranks of OTT viewers by 2022, while pay TV sheds nearly as many. OTT captures prime audiences – younger viewers with greater receptiveness to advertising if it brings them the content they want. CNN Newsource has delved into the…
Podcasting has seen rapid growth in recent years, with about one-third of the U.S. population listening on a regular basis. Advertisers have flocked to this medium, as listeners tend to be younger, more educated and have higher incomes than the general population. It makes sense for local news providers to consider extending their brands and…
At CNN Newsource, we invest in staying ahead of the big issues that impact the business of news and we share our findings with you, our affiliates. Join us to take a scan of the current landscape for digital advertising models especially those relevant to news publishers. Using a combination of third-party research, case studies…
Building a digital audience is at the forefront of any news publisher’s mind. Great content always wins, but that’s just half the story: do you have a strategy to capitalize on that great content and traffic? In our latest thought leadership piece, “Digital Content Monetization“, we delve into the world of digital news publishing, and…
Did you know that news tops the list of content accessed through mobile devices? Or that people are 3.7 times more engaged with news content when it’s recommended through social media? Learn more about thought-provoking trends in the overall digital landscape, along with ways that news content is being consumed and sold via digital channels,…
