As part of CNN Newsource’s ongoing series of thought leadership designed to help our affiliates expand their audience reach on digital platforms, we bring you another post in our SEO Series.
Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies…
Ready to run a killer social media campaign? CNN Newsource has developed a 12-step planning checklist to help your social team do just that. Practical and chockful of useful tips, this list was compiled from CNN’s own successful experiences with numerous social media campaigns to engage our viewers and readers. Use this each and every…
Tried-and-True Social Media Tips That Drive Clicks and Increase Engagement What types of hashtags are more popular with followers? Think only stories with videos and photos get “shared” and “liked”? What about headlines: better to be specific or ambiguous? Step up your social game with these 15 proven ideas that drive more clicks and engagement…
The following series, News in a Mobile World, is designed to provide our local news partners with thought-starters, ideas and perspectives on the mobile news landscape. Some news organizations are mobile ninjas; others have just begun to dip their toes in the water. Regardless, our hope is that this series proves useful in providing thought-provoking questions…
Twitter can be a newsroom’s most powerful weapon for information discovery, powerful reporting and audience engagement. Check out a few best practices CNN has learned along the way. Click here to download.
