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Turner is First to Apply Watson Technology to Broadcast Advertising Sales

Turner is continuing to invest in resources that allow agencies and marketers to have access to powerful insights resulting in stronger business outcomes. As part of that effort, today it was announced that Turner Incite, the company’s core intelligence platform for advertising sales, is now fueled by the specific advertising sales technologies of the IBM…

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WEBINARS: Best Practices in Digital Video, Consumer Behavior, and Digital Video Monetization

Sure, we now know that more and more people are getting their news through digital platforms: web, mobile, even social channels. That’s old news. The next frontier is the format in which you present the news. Consider this: more than 6 in 10 U.S. adults now watch videos online ­and roughly half of those –…

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Mobile-Friendly Ever Important for Search: Google’s Algorithm Change Coming on April 21, 2015

– By Dan Perry, SEO Director, Turner Broadcasting Systems Google will be rolling out a new mobile-friendly algorithm on April 21st. This algorithm will be measuring whether or not content is mobile-friendly on a page-by-page basis as part of Google’s search engine ranking signal, meaning it’s important to ensure that all of your site sections…

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SEO Series: Get Your Digital Videos Found

The advent of blended search results, known as “universal search” in Google, has produced listings that now contain various types of media beyond traditional website, including images, videos, news, blogs and products. With blended search, engines can provide even more visually appealing and relevant results. Some of the most noticeable blended search results are videos.…

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Digital Video & The Future of News

We now know that more and more people are getting their news through digital platforms. That’s old news. The next frontier is the format in which you present the news. The explosion in online video viewing habits demands that news producers quickly get versed about optimal ways to program news videos for the digital audience, and equally importantly, how to…

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SEO Tips for News

Search engine optimization isn’t just for promoting goods and services anymore. Research shows that roughly half of Americans say they get their news from search engines. Good SEO strategies can help push your content to the top of the heap, driving more traffic. Own your keywords by delivering exactly what users are looking for,when they are looking for it. CNN Newsource shares…

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