We now know that more and more people are getting their news through digital platforms. That’s old news. The next frontier is the format in which you present the news. The explosion in online video viewing habits demands that news producers quickly get versed about optimal ways to program news videos for the digital audience, and equally importantly, how to…
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Search engine optimization isn’t just for promoting goods and services anymore. Research shows that roughly half of Americans say they get their news from search engines. Good SEO strategies can help push your content to the top of the heap, driving more traffic. Own your keywords by delivering exactly what users are looking for,when they are looking for it. CNN Newsource shares…
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Ready to run a killer social media campaign? CNN Newsource has developed a 12-step planning checklist to help your social team do just that. Practical and chockful of useful tips, this list was compiled from CNN’s own successful experiences with numerous social media campaigns to engage our viewers and readers. Use this each and every…
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Tried-and-True Social Media Tips That Drive Clicks and Increase Engagement What types of hashtags are more popular with followers? Think only stories with videos and photos get “shared” and “liked”? What about headlines: better to be specific or ambiguous? Step up your social game with these 15 proven ideas that drive more clicks and engagement…
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The following series, News in a Mobile World, is designed to provide our local news partners with thought-starters, ideas and perspectives on the mobile news landscape. Some news organizations are mobile ninjas; others have just begun to dip their toes in the water. Regardless, our hope is that this series proves useful in providing thought-provoking questions…
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Twitter can be a newsroom’s most powerful weapon for information discovery, powerful reporting and audience engagement. Check out a few best practices CNN has learned along the way. Click here to download.
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Did you know that news tops the list of content accessed through mobile devices? Or that people are 3.7 times more engaged with news content when it’s recommended through social media? Learn more about thought-provoking trends in the overall digital landscape, along with ways that news content is being consumed and sold via digital channels,…
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CNN embarks on a strategic partnership with Adobe Anywhere to revolutionize its editing workflow. As many news organizations contemplate how editing will change in a post Final Cut 7.x world, CNN is embarking on an exciting new partnership with Adobe Anywhere. This technology will completely change how CNN works with large amount of video, facilitating…
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“As we look out over the next two to three years, we see the whole newsgathering workflow becoming a much more integrated, technology-driven process.” News is all about speed; at CNN, the key is getting what we shoot to air as fast as possible. And the camera is just one component in the process. We’re…
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